The plant has an Internet showcase. What is an Internet showcase? Perevagi internet showcase

course work

from the discipline "Information technologies in marketing"

TOPIC "Organization of trading systems in the Internet"

viscons student

daily allowance

Moscow 2008

Intro. 3

1. Classification of trading systems 5

2. Specifics of using the Internet in the organization of commercial activities of trading companies 8

3. Electronic store as a way to organize a trading system on the Internet 12

4. Structure of the Internet shop 14

5. Organization of an Internet store 17

visnovok 19

List of victorious literature 21

Intro.

Beginning in the mid-90s of the last century, with a wide spread of the global network, the Internet took off a raging development of a previously unknown form of commercial activity: electronic commerce. This is a really unique form of business for business, which gives the opportunity to create great profits practically without start-up capital with the least credits: for example, online stores can trade without credits for renting commercial premises, viewing other catalogs in them on the road, advertising, commercial property, the state of spіvrobіtnikіv, with whom the greatness of the number of buyers is possible. Everything for whom you may need, it is easy to remember the domain name, competently designing and adjusting the site, kіlka webmajstrіv і kur'єrіv, yakі zdіysnyuyut delivery of goods to purchases. An even bigger area of ​​activity in electronic commerce is the creation of internet portals - catalogs posted on the Internet resources, push systems and electronic ZMI, which can be cheaper than traditional ones (television, radio and press). At first glance, it seems that there is a practical way to “earn pennies from the house” with the full daily bar’erivs before entering the market. On the back of the head, it was smart so and on the Internet, the youngest millionaires were blamed for being among the richest people in the world, such as Jerry Yang and David Filo, who fell asleep in 1994 as a Yahoo company. The second unique type of commercial activity, which is associated with the wide promotion of personal computers, is trade, which is recognized for software security. You can call it analogues of book publishing and trading of audio-video products, but less of retail, in our case, part of the price, warehouse witrati for the preparation of copies, maybe dozens, hundreds and thousands of times less than a part of the price, pay for the purchase price selected information, recorded on it. For example, the cost of preparing one CD is less than 20 cents, and the distribution kit for the Windows ME operating system costs over 100 dollars. In fact, having prepared the product once, the company can sell it to the same number of customers every year, and then, having upgraded its product a little and remembering the version number, I can sell it to the same customers again. Bіlsh, in the center of Spozhivsi, Polyvyvі's right: in Bіlshostі L_cenziy on the program IS IS IMPORT WATCHED DOSІ NOTCHENIY MOVE: Kompanіya Vіdmviliy Vіdpovіdalnostі for Skoda, send_yan's product і not a guarantee of yogo-ї ї и и ​​родододывающий є". And also, you prevent your purchasers from ordering the copies they bought for your own investigation: they cannot be transferred to other persons, donated, sold, analyze the code, changed, or installed more lower on one computer. Yakby would have been smart enough for the book market, there would have been no library, and for notes in the margins, the publishing house could have sued you.

Everything became possible with a wide range of computers in the middle of organizations and private settings at the link with reduced rates and creations of a “friendly interface”.

1. Classification of trading systems

Electronic Commerce - be it a form of a business process, in which interaction between subjects is involved electronically(To the list of Internet technologies).

Systems of electronic commerce (e-commerce, e-commerce) - add-ons of merzhevoy іnformatsiynoї tekhnologii, zavdannya yakikh includes subdivision of business processes and proposition of goods and services. The people of e-commerce were introduced until 1993, if, as a result of a total decrease in the cost and increase in the productivity of hardware and software, the massive popularity of the Internet and the World Wide Web began. Vinikla global information structure has become the basis for the development of electronic commerce systems.

The most serious strategic opportunity for e-commerce involves sales. The beginning of the installation of financial electronic communications with the client can accurately focus on the current activity of the client and its future and long-term strategic plans. Solutions for e-commerce in the field of sales, to help the clerk to control communication with customers, to cover the specific needs of the industry.

Supplement for e-business for manufacturing companies to provide support for facsimiles in the field of sales, customer service and marketing, which is necessary to quickly rotate the installation, service and folding the cost of prices, reductions and other types of services for the product and service. Such an addendum can be fired for both internal and external staff, it can be applied to helpers via the Internet.

Vykoristannya Іnternet zabezpechuє firms radically change the process of selling goods і funktії poserednikіv і і іt іm аm іnеzhennya vartostі dіlovih operatsіy іn exchange і goods і services. A variety of transactions include spending on the product, scheduling the supply plan, negotiating and arguing minds please, please, as well as bringing the contract to win or succesful supply.

Although the e-commerce system is still at the initial stage of development, in the future stench it is announced that the structure and methods of trade will be changed. In order to successfully compete in the information-rich infrastructure, which is characterized by a low rate of transaction processing, enterprises will have to find new business models that are driven by other approaches to scale, trade differentiation.

For the development of the E-commerce system, a logical system of virobnicho-commercial payments is also important, if the company will be in business in a healthy and "clear" economy, pragnuchi to profit and stability. This "prozory", offline business naturally becomes the basis for online business. In Russia, it is often called "illogical" for various reasons to make a variety of commercial and commercial wines. That is why often the provision of information systems (and then the systems of Electronic Commerce) in business companies is often "out of practice". Business processes need to be re-worked so that stench organically fits into electronic commerce. Information technology and the Internet, in this case, is an exhausting stimulus to rest. one

The most wide-spread types of trade organizations on the Internet, B2B and B2C systems:

business-to-business(, Business-business), sale between enterprises. B2B e-commerce has become a popular area for investing in the Internet. Electronic commerce, which has grown in size, is mainly trade of the “company-to-consumer” type (B2C, Business-to-Consumer). In what directly reached the success of the company Yahoo, Amazon and eBay. Tim, the B2B market is full of wide opportunities. The Internet is already significantly influencing the light business. Companies that have already entered the B2B sphere, such as Ariba, VerticalNet and Chemdex, have already taken some profits.

The speed of operational vitrates is the main B2B meta. For different industrial galuzi tse 10-20% savings. B2B creates between participants in the digital agent market, which equals the optimization of specific business processes. The task of the virtual agent is to save money, in the first place, on such processes, as a search for a purchase or a postal worker, synchronization of the work of the deputy and the postal worker, sdiyasnennya transaction and other moments, necessary for a successful robotic business operating (s) third party. The resource itself, if you use it for the account of the transaction commission.

The Internet promotes opportunities for the adoption of inefficient transactions for business deliveries and services, as well as for further communication between the seller and the buyer and for the creation of new types of services. Creating a network of post-employees and business clients, sound within the framework of a kind of special gallery, a B2B type company can become a field for commercial activity on a grand scale. The essence of the situation is that B2B commerce is extremely massive, and the Internet is making monumental changes in the current business process. The potential for greatness, prote to tsikh pіr іsnuє is only small number of investment opportunities.

Competition between B2B systems is only growing, and trends are already visible, which will lead to the development of new online resources. The key point in the development of the resource is the creation of a critical mass of buyers and sellers when entering the role of a digital agent. Mine on uvazі, scho maidanchik or information system is to blame for mother pevnu kіlkіst uchasnіv already at the moment of start, otherwise serious contributions may appear simply wrong.

To finish with an important moment is the possibility of creating on the basis of the service of any ready-made solution or a product that is sold on the market. For the sake of success, Ariba, CommerceOne, Scient, for example, will unite the life of business systems with the sale of ready-made solutions. Interactive trading maidanchiki, which can be called B2B solutions, has been operating on the scale of the IT industry for a long time. Price.ru can be called the greatest computer trading platform on the Russian Internet. This is the first project that allows you to speed up and facilitate the process of selling for companies and aggregations by "computer specialists for the sake of computers". Until that moment, interactive non-computer trades in the maidan markets in particular stock exchanges were already established. Between the exchanges and Price.ru, from the very cob, there was a cardinal difference in income before the delivery of information to the koristuvach. The exchanges set the task of ensuring the maximum efficiency of business processes with the most suitable tools for each tool (large EOM, remote terminals, PC, local networks, X.25, Internet). IT-projects from the very cob were brimming with intellectual transmission through the Internet.

In the guise of kіntsevyh coristuvachіv stock exchanges, people were seen, for which ІТ were only one of the tools to simplify the process of withdrawing profits. Kіntsevymi koristuvachami ІТ-proektіv buli ІТ-fahіvtsі, for which computers were the main working place and the main tool for earning. In such a china, the Cardinal Vіdmіnnosti in Pіdmіnnostі in Pіdhodki to the reports of IFFORMATSIKI: In the first Vipradci, Pіd Korhiwitch, I pіdstorevali Intrfeism Systems, in the other - Korhuvachi Samі pіdbudovsya Ід Інтрефисися (so that, Shaho to faintly, the patch of the Came of Buli-zvichniy). As a result, among the exchanges, the professional market acts as a substitute for IT and dictates its approaches to the necessary structure, and the IT market itself is its own substitute, itself is itself dependent and is itself satisfied with its approaches. As long as the electronic exchanges operate in a mode close to informational, buyers and sellers simply know each other on the Internet, but do not go through all the stages of installation online. The signing of the agreement on the forum is still necessary.

Business-to-Consumer (B2C)- business client, i.e. sales of goods and services to private individuals.

Benefits of retail Internet commerce: saving an hour (requiring not to leave the house); availability at any time; a wide range of goods (another store can be found on the “one-click window”); service information (availability of additional information about goods, possibility of ordering goods and prices); individual service (the store management system can “remember” thousands of records and their transfers). 2

2. Specifics of using the Internet in the organization of commercial activity of trading companies

Otzhe, you can see chotiri equal to the mutual participants in the trading process. Voni and serve as the basis for the creation of the Electronic Commerce system:

1. Virobnik - distributor

2. Distributor - dealer

3. Distributor - seller

4. Buyer

Be-yaky s tsikh rivnіv mozhe buti chastkovo or povnistyu transfers to the system of Electronic Commerce. Let's take a look at the nuances of e-commerce on the skin market.

Virobnicha company

For a manufacturing company, the best option "beginning" is to introduce the Internet Trading System (TIS) and the methods of Electronic Commerce into the work of the company's distribution networks.

For the maximum economic effect in the implementation of the Electronic Commerce system, the information system is to be blamed but "fixed" with the system of production planning and the supply organization system. In this way, you can minimize a lot of items of inventory - TIS allows you to turn off screening on offline warehouse stocks of finished products, components, etc.

The electronic support of the channels is zbutu and the supply is sounded by different methods. In order to do this, it is necessary to have an enterprise information system (ERP-system or a corporate information system).

When expanding the Internet Trading System (TIS), its interface and informational content, retailers are guilty of the principle that any Internet resource is guilty of targeting a specific group. If, for example, the distributor is oriented towards the work of distribution-dealer merezhey, then TIS is guilty in the first place of getting distributors for automobile transportation. It would be nice to win the Internet as a place for "storing" information according to the principle "come in, whoever you want, take what you need." The Internet system is responsible for being as easy and simple as possible for entering it by a specific caller - distributor, in this case.

The process of creation of the Internet system is inspired by the traditional information system. Web-interface and Web-technologies give grandeur, but one of the peculiarities is that stench is obvious in the team of retailers of the brigade, as it is customary to call " thematic". The work of this brigade is the closest to the editorial work - the work of information (texts, data, graphics), systematization, editing and submission of information on the screen. ТІС є part of the image of the company, and most of all - її guise. A great role is played by the possibility of personalization of information, as a way to sing koristuvach. The very same officials and create on the screen of the computer handily, zrozumіlu and privablivu for a calm environment. 3

What does a vibrator need to organize direct sales, vicarious E-Commerce? if a company wants to work actively, actively gaining the Internet, then it is the fault of the mother and channels for direct sales. However, far from leather goods can be afforded direct sales. This region has, at least, two problems.

First: when switching to direct sales, you will be able to improve the supply of food with traditional, distribution and dealer channels. The bigger the virobnik, the easier it is for you to pick food. Alas, small manufacturing companies are responsible for better thinking over a new scheme for sharing with traditional channels.

Another problem with organizing direct sales is that it is difficult for small bulk companies to work together with courier services. The services of great courier systems (for example, UPS, DHL, TNT) cost a lot, but they guarantee a high level of service throughout the world. In small Kur'єrskih companies, the services are cheaper, but at the same time, the price of the guarantee of delivery of the goods to the goods is reduced. So, in the first stage, the goods of a small-scale distribution can appear non-competitive for the price of delivery (the prices for delivery are small), and in the other stage, the company will have to deal with kіlkom Kur'єrsky services, which can be listed on the kіlkomіy cіnі goods.

Virobnik can close the zone of its direct sales to the "local level" (for example - Moscow region and 2-3 district near the Moscow region) and place an agreement with one or two chicken services - the best option for organizing direct sales. When you want to enter a new business for yourself - interaction with courier delivery systems (even earlier wines worked only with great distributors). Any new business may appear unprofitable for the new one through those that everything is "locally" - small commitments, high prices.

Food is not easy, and only great companies are struggling to make direct sales using Internet technologies. Stink, as a rule, they turn to the services of consulting companies, as they analyze the situation and help them make the right decision.

distributor

The initiative for the creation of the Internet Trading System on the level of "distributor-maker" may also appear as a distributor. In this case, there will be an Internet system supplied by a distributor. There are many stages in the development of such a supply chain for the distributor, as well as for the distribution system. For a distribution company, it is also important to set up an Internet Trading System (TIS) to support sales.

In front of the distribution company's distribution company, when the E-Commerce system is set up, there is the same reason as in front of the picker: why sell goods for the scheme of direct sales to the frontier buyer and "bypass" retail sellers or sell through distributors? The decision on which food is taken by the company itself. For the necessary monitoring of the essential dealership, with the method of identifying the most weak dealers. If such a "failure" is, then the company can switch to direct deliveries in these regions.

The dealer part of the distributor's trading system is obov'yazkovo guilty of being a gnuchka - it is important for the distributor to honor not only the great dealers, but also the beginnings. For them, the transition to the electronic-commercial system of interchange may be the most favorable and give the opportunity to enter a new level of business.

Electronic-commercial system, scho pіdtrimuє dilersku merezhu, vіdkrivає for distributor novі mozhlivostі, for example, "obhіd" prom_zhnih lanok on the way real_zacії goods to kіtsevomu pokuptsevі.

It is possible to organize electronic-commercial cooperation between regionally distributed distributors. Whose view of the Electronic Commerce system relies on the following functions:

 transfer of one to one of regionally divided divisions;

 transfer of information about the camp of warehouses, distribution in different areas;

 submission of information about the work of the system to final purchases.

Qi functions and obov'azkovymi for the skin system. Be it a distributor, for the cob it is necessary to understand what kind of "expansion area". To be located in one region or in dekilkoh, which can organize normal logistics one by one or in all regions, etc. If the monitoring is carried out (independently, or with the help of consultants), then the creation of the correct Internet trading system will become possible. As a dealer in the country, a distributor-dealer can be a regional buyer, a different wholesaler, or a retail store. Everything needs to be clearly defined before the E-Commerce system is in full swing.

Distribution of sales (retail)

The organization of the electronic commerce system "pid" of distribution sales has its own peculiarities. "Rozdrib" has already calculated the price for the goods, I will close them to the limit sums. It is easy for a retail trader to deal with direct deliveries to other regions. The more you see, the less promising it is to engage in global direct deliveries. The only vinyatok is a trading merezha. For example, "Somy Continent" or "Kopіyka" - a system of discount stores.

As a matter of fact, the trade network is looking at food about the creation of decal shops and discounters, and it is necessary to win the Internet trade, as a miracle of food. Internet shops are the same discount stores. In the "discounter" the prices are lower, the lower prices are in a special store, but a brand, in such a store everything is "packed" by hand, packaged according to the same categories, and the whole range of cheap goods is bought. This technology is more convenient for an Internet store, which stores on the Internet will need to be like a "discounter" with low prices and rationed packages.

Buyer (buyer)

If it is a great organization, then for the help of technology of Electronic Commerce won, in the first part of the year, you can improve the supply of ordering the exchange between partners, contractors, as well as internal corporate communications. Bagato holdings work among themselves for the scheme of mutual goiters. This is where Electronic Commerce can help. Irrespective of the fact that the links are vibrating, the solution of the Electronic Commerce will provide savings in operating costs for supporting the functioning of the holding in manual and manual modes.

The number one task is to arrange communication between the company's subjects - distribution, delivery, logistics systems, etc. Electronic-commercial base to allow virishity qiu the most difficult task swedish way. Great corporations can be called for on the cob to designate mutually between the subjects of the structure and the power requirements: “who, what, to whom, if you deliver”. Then it will become clear, what kind of children need to switch to electronic-commercial rails in the first season, for whom it is most necessary. Practice shows that it is necessary to prescribe and determine the functions of the skin subject OKremo, and less then work on it, in order to unite them into a single system, based on Electronic Commerce.

Adequacy of the company to its plans in the field of electronic commerce

Nutrition "from what else" is more important in that in the online area be "adequate" to its offline functions. New channels will explain the blame for the existing business, the stench cannot be blamed from scratch. Navit as an online store of creations, but if you don’t support offline business, you won’t be a mother of success 4.

For the very same reason, for some reason, you should recommend that the Internet business be moved from “offline” to “online”, and not by way of organizing absolutely everything from scratch. Before applying a strong evil to companies, like winicks like “clean” Internet trading companies, it is necessary to do so carefully. In the rest of the hour, there were forecasts that many such companies would be difficult to develop, the companies that traditionally occupied a strong position in the offline trading business were emerging on the Internet market today.

3. Electronic store as a way to organize a trading system on the Internet

Internet-shop or Web-showcase is a form of work on the Internet, a form of a wild presentation of your business on the Internet. An online store can be purchased from a distributor, a distributor, or a Retailer. On the Web-windows, you can but present practical goods whether they are rozpodіlenі like for the range, so for the regional principle.

The form of how the buyer will choose goods, region, delivery method, payment method - price and є Web-showcase, Internet store.

Business, which has been brought to the Internet - is the introduction of offline business. In this way, in the process of creating an Internet store, the company has to do not only the task of simply transferring the price list to the Web-form, warehouse, storage system, but also to secure the communication of the virtual world with the real, with the internal life of the company. The very same fahіvtsі vvazhayut for better name Trading Internet System, and not just a store.

If a company chooses to seriously integrate the offline business into the online one, it is necessary to be prepared in order to help you grow up to your authority in the business. Information about this company on the Internet is clearly recorded and accumulated. It’s not to blame for that mistake. The system will be efficient and bring profits only in that case, as it is not possible to use the system of purchase, purchaser and supply, as it is more clear that the appointment is to be blamed. The Internet is showing some imperfections like a litmus paper. Therefore, the adequacy of the company to its Internet aspirations, by itself, comes to the fore.

The second, no less important aspect of working on the Internet is the value of the share of the market (marketshare). There is only one Russian Internet, and even though the company has a part of it in this market, then we should talk about the country as a whole, and not about some okreme region. Therefore, the importance of reaching the same level of marketshare for an Internet company is higher than for offline companies.

Internet-shop of retail trade is made up of anonymous parts - technological, service and marketing. Visualization of the technological part, development of design and programming approximately 1.5 thousand. Up to 10 thousand USD Another important way of payment in retail Internet trading: payment in case of withdrawal, prepayment for bank account, payment by cards and electronic payment systems (electronic banking systems, prompted by smart cards, or virtual payment systems, specially recognized). Therefore, payment options are determined by the delivery method.

Quality, quality and timeliness of delivery are very important for an online store. There are only two ways of delivery: we will send to the dispatchers or the courier service. Delivery of Kur'єrskoy sluzhby nabagato zruchnіshe, tim bіlshe scho in the midst of the great mіst її vartіst nevisoka (for example, in Moscow vartіst delivery is approximately 1-2 dollars), prote zustrіchayutsya regіoni, de postove vіdpravlennya є єdinim variant otrimannya goods.

Marketing is the most important element of life for an online store. Half of the turnover of online stores is generated by repeated purchases. Apparently, most sellers are not focused on finding new customers, but on working with regular customers with a method of spontaneously working to increase the number of purchases. In Russia, the development of Internet commerce is intermingled with a relatively small, close to 2 million, number of employees.

4. Structure of the online store

More already wondered about the reasons for the different classes of electronic commerce. Let's take a look at the principles of organizing them:

1) System class Business-to-Business (Business-to-Business - B2B.

2) Business-to-Customer - B2C class systems.

Moreover, one of the subclasses of the Business-Spozhivach systems is the trading system, recognized for the organization of Internet trading and the sale of goods to the Seller-Purchaser type.

Specially, it should be noted that the system of electronic commerce is the system of the Business-Business class, not to the one that two organizations interact (organizations can interact in the schemes of Business-Spozhivach), but to the one that stinks to interact.

Behind the cordon of the B2B system, fates appeared on the 30th and they were forced to make a big expansion. Solutions based on the EDI standards, boules (and get lost) are expensive, only great corporations could afford to win them. In Russia, there are no ready-made solutions for the Business-Business class at any time, but there are also options for connecting departments (for example, the State Customs Committee) to the existing EDI networks.

An important feature of the expanded system lies in the fact that the management of Internet commerce is based on the ERP system (if and through 2 gateways and an Internet store). The online store is in this scheme one of the remote outlets, as if the managers of the online store want to be connected, but in reality the entire flow of trade and financial transactions goes through the gateways, that is from the outside (by appointment to the Internet store).

For this scheme, you can organize some of the most diverse options for Internet trading. For example, the company Hewlett Packard organized sales of cheap computers, which had previously been in vvitka and upgraded.

For the Business-Spozhivach scheme, the picture is different. The first organization avoids locking to the gateway with the management system, and the axis of the other organization's internal management system is not related to the external systems (from the Internet), and, therefore, there is no automatic exchange of data with the first organization. Prote, another organization can interact with the first, what is called, "manually" - through their Managers.

Qi Managers as a whole can communicate with the first organization through any interface - be it a browser or a thin / thin client (for example, a Java applet). Managers take (for example, by e-mail) or take (for example, through a browser) information from the first, head organization, and then they can enter some data into their management system and manage their business process. Managers of another organization in this scheme act as Spozhyachiv head, first organization. As a result, a link is realized, which is typical for the B2C class. Managers take away information not only about goods. You can also have informational, generic, marketing materials. And, obviously, the main part of the exchange of information between the first business organization, and through the manager in another organization-sustaining, is held by trading catering, so that organization 1 acts as a Seller, and organization 2 - as a Buyer.

It dawned on me that this Manager is a private person - it will be a great deal of retail trade.

The following are three key features of this B2C scheme.

1) The first peculiarity lies in the fact that often the Seller himself (organization 1) does not trade using an additional automatic trading system integrated with the Internet interface, but "manually", through his own Managers. Practically all 100% of Internet shops in Russia are founded by themselves for this scheme.

2) Other singularity. Those who are on the right are either a private person or a legal person - absolutely everything is the same for the purpose of the scheme, it is more important, that there is no real, complete integration between the business process of organizing trade and the external interface of an online store.

3) The third feature is related to the business process. On the right, in the fact that far from being (especially in Russia) the business process of automating behind the help of what is supposed to be a control system, even more often the understanding (business process) is like an "amorphous" mass of other managers in an organization. One manager follows one scheme, the other one follows another, and as a result, everything is more complicated to automate. Respectfully, that an automatic gateway can only be upgraded to an automatic system, and not to an "amorphous" one, so the task of integrating a business process with an Internet interface becomes more and more invisible.

In all B2C class systems, the online store can be viewed as a trading part of the business process of the head organization, which is the Postmaster (in a private time - the Seller) of goods and services for Spozhivach (Purchase

Otzhe, Internet-shop tse obov'yazkovo:

1) First, the system of conducting trading operations, integrated with the business process in the organization;

2) In a different way, an Internet showcase, which is an automatic gateway to the Internet and integrated with the system of conducting trade operations.

It’s a pity that integration (between the Internet showcase and the trading business process) is most often done daily, and its replacement is carried out manually, so that between the trading system and the Internet showcase, we are again called to be a Manager. In this way, an Internet store is most often called only a small part of the entire "state" - something that in this Internet shop is simply an Internet showcase.

Such an Internet window will be opened in any city of Merezhy, a web-catalogue with a price list will be posted on it. The most important vipadkiv, especially in Russia, has a web-showcase:

Allows you to make a request and send it by e-mail to the Manager of the trading company.

Sometimes, an automatic registration of the rahunka is carried out.

The main features of all schemes of work with such a web-showcase, ce those that all functions, due to interference with the internal business process, are created by the Manager manually.

Web-showcase is, obviously, not an Internet store, it is a Manager's tool for selling on the Internet. Tobto, tse - a kind of interface for interaction with the buyer. The same interface as telephone, fax, list. Tse yakiys dodatkovy, gnuchkiy and even more beautiful tool in the hands of the Sales Manager. Ale is not an online store. Likewise, sales managers themselves are just a part of the store staff, and far from the entire store, and their activity is only a part of the business process of a trading company.

5. Organization of an Internet store

Іsnuє kіlka opportunities for the creation of internet - shop:

1. Install the web server in local lines undertakings. This option is the most expensive and foldable at the Vikonan. For yoga implementation, the necessary advancing components are:

server not owned

web-server software and internet-shop (trading system)

vysokoshvidkіsny channel zvyazku

maintenance staff

distribution to design and change store (showcase)

The advantages of this option are the optimization of the business process of a particular business, great flexibility and good workmanship.

2. Place the store on the server of the internet provider. The software for the web-server and the internet-shop is transferred to the provider's server (or rent an okremiya server or disk space of the server). This is the least expensive option, so in this case you don’t need specialization server not owned and a high-speed channel, as well as the cost of servicing the store.

3. Open a store in the electronic trading row. Found and simple option, to the fact that more technical food is taken on the head of the trading row. As a rule, it is necessary for the seller to submit a product catalog in the required form, indicate how the payment and delivery will be charged, distribute the design of the store’s website for the renter’s template (please call for such a service for an additional fee), clarify the need for the side make a contract. To a certain extent, you can add the inaccuracy of the possessed market information, the availability of data about the commercial activity of the store for a third-party organization, the risks of the company-vlasnik of the trading row. 5

The functionality of an online store can be viewed from two positions: from the side of the purchase, like a visit to the store, and from the side of the seller (tobto from the technical point of view).

At the stage of automation of the trading process, the ways to organize an online store are divided into:

Web-windows - the catalog supply, navigation systems, and the design of the application with further transfer to the manager for further processing;

Vlasne internet-shops - before the web-windows, the trading system is connected and the new trading cycle is launched;

Trade internet-systems - internet-shops are integrated into the system of internal document management.

These methods allow the implementation of various equal services for purchases and require a variable amount of investment. Web-windows can carry out the operation of registration of the application, and sometimes the display of the display. At what stage of the work, I’m going to go to the sales manager. Storefronts are not subject to real change in operating costs and the profitability of a web storefront is little affected by the profitability of the main methods of conducting trade. The variety of software for the Internet shop is at least an order of magnitude higher, and the long-term profitability also depends on the capabilities of the web-window. The systems for the online store are responsible for most of the tasks that are not violated within the framework of the web-window. In addition, zavdyaki dynamic processing of information and robots with data bases, an online store can be processed individually with skin registration by the buyer.

For a wild type, the minimum components necessary for the functioning of an online store include:

Web-server - rozpodіlyaє need to be asked, viroblyaє razmezhuvannya access;

Addendum server - manages the robot of the entire system, the business logic of the online store;

DBMS - saving and processing data about products, customers, accounts, etc.

Payment systems and logistics systems are connected to this complex. For full integration with the company's business processes, you can organize a gateway for electronic data transfer between an online store and an internal document management automation system.

The Web server provides an interface to the database of these goods that are sold (in the catalogue, price list), processes a virtual trade visa, arranges an order and registers a purchase, assists buyers online, transfers information to a secure trade system and securely purchase information. Then the trading system will automatically process what needs to be done. The process of processing the purchase starts from the transfer of the goods and the reservation of the goods to the warehouse. When part of the booking is available, the system informs the purchase about the possibility of a delay. Potіm when paying in online modeі іnіcіyuєtsya zap until obranoї platіzhnіy sistemі і when pіdverdzhennі payment zamovlennya vіdbuvaєtsya zamovlennya zamovlennya for the delivery of goods. TS controlє payment and delivery of goods.

visnovok

Business vikoristovuє Internet as a new dodatkovuyu medium otrimannya pributku. Tobto, the company, vikoristuyuchi traditional ways of doing business, supplement their virtual capabilities, without being inspired by them. You can also search for new customers, and find new opportunities to interact with them (information about the product, receipt of invoices, etc.). In this rank, "business on the Internet" for firms may be on the verge of transferring part of the business activity in the measure, vicorist like a dodatkovuyu environment.

Those that today we call "electronic commerce" - nothing else like "business on the Internet." What is "Business on the Internet" in our minds? Just look at the whole process from the side, you can wander around the dark rooms: walking around, people wander and try to get in. It’s not enough for the lucky ones to be rich. Ale ti, who knows his niche - successfully practice in it.

In Russia, there are complexities with the supply of an Internet store. The reason is the presence of a critical mass at that moment, which can be worked out.

The main functions of the Internet store are є іnformacіyne servicing the purchase, processing the order, making payments and nadannya vіdomosti about the passage of the zamovlennya and delivery of the goods.

Through the Internet, the buyer, for the help of a browser, go to the web server of the online store, which is to destroy the electronic store.

The basis of the e-shop is a catalog of goods and services, which can be structured in different ways (by categories of goods, according to categories), to provide information about the characteristics of a leather product, and image. Buyers of Internet stores should check the same ones that stinks can be picked up in natural stores. There are a lot of electronic stores for retrieving information about the product, with the method of further purchases online. Detailed description and availability of large-format photographs of goods to increase the possibility of purchase. Klієntіv online storesіv cіkavit also information about the presence of the goods on the warehouse, porіvnіalnі look at the goodsіv, іnodі bіshu role vіdіgraє nayavnіst pіdtrimki from the side of the store ( different forms expert advice, especially in times when high-tech products are sold, if the buyer cannot choose the goods himself and you need consultations, additional basic information). Everything is available in the catalog potential client information about the product, which is guilty in the modern world of compensating for the damages and the seller of the consultant. An important factor in reaching the store is the speed and efficiency of the processes of searching for information (or using the structure of the catalog, or the victorious system of searching), the selection and promotion of goods, an intuitively intelligent interface. I know that the correct way will be the distribution of distributions with the rules of buying in the store and help. The client is to blame for his mother's ability to take care of food and other purchases at any time. Tse mind the after-sales service, consultations on the specifics of payment schemes and int.

Have a sizzling glare technical side whether an Internet-shop can see the wholeness of an electronic storefront and a trading system. However, the most important part of the e-shop is the Internet-shop, and the other important part, the e-commerce system, is just a day. All requests from buyers do not go to an automated system for processing orders, but to sales managers. Given the business processes of the e-shop, they repeat the business processes of retail trade. Thus, the Internet-showcase is a tool for making a purchase, an interface for interaction with it and conducting marketing calls. The power of transferring the business processes of the store to the field of electronic commerce (version of trading and payment systems, power of logistics) will be reviewed in the B2C distribution

I would like to pay special attention to the slіd pridіliti prosuvannya or Internet-shop in cіlomu, or the first product. Fallow in the proponated assortment and features of the goods, there is a difference in the strategy of passing. When realіzacії reach a unique product and a small assortment, advertising of the product or yogo branding is carried out, so in this case the branding of the store can be unprofitable. With a wide assortment, it is necessary to carry out not only advertising of goods that are sold through the store, but also to push the brand of the store itself (suggesting the brand to the store is simpler and cheaper, lower branding of a large number of goods is OKremo). Selling the brand to the store has one more positive moment. Dovira z side kuptsіv play a vital role for the success of the store. The buyer is not only guilty of casually and knowingly knowing the goods he needs, but he is guilty of this quality and that he delivers the goods to you. With the help of such parameters, such as the breadth of the assortment, a friendly navigation system, a clear payment system, the efficiency of delivery, and the frequency of repeated purchases in the store. Repeated purchases are one of the most important moments in the work of a store, because the profit that a company receives after one purchase rarely damages marketing efforts for a successful client. It is necessary to make a purchase, so that you want to come to the store again and start bringing surpluses.

List of victorious literature

Arunyants G.G. Information systems in business management technology. (A course of lectures for students of economic specialties of the highest primary mortgages). Vladikavkaz-2005.

Kozyache. Electronic commerce. Strategic technologies. M. 2002.

Rovdo A.A. A guide to modern computer communications and the Internet. 2002.

Yakubaitis E.A. Information systems and measures. M. 2005.

Karminsky A.M., Nesterov P.V. Business informatization. M. 2004.

Esther Dyson. Life in the era of the Internet. 2002.

Semenov M.I. that in. Automated information technologies in the economy. M. 2003.

http://www.elitarium.ru

http://www.dialog-it.ru

http://www.e-commerce.ru

http://www.epochta.ru

1 Yakubaitis E.A. Information systems and measures.

2 Kozine. Electronic commerce. Strategic technologies.

merezha access merezha access i ... access to resources Internet (Intranet) Koristuvach can stop ... create a rose system, In which function organizations and nadanny ...

The main services of the global merezhі Internetі їх values

Abstract >> Informatics

Notifications between subscribers merezhі Internet. For help E- ... commodity of this trading undertakings, vikoristovuyuchi ... A.M. Designing software for economic systems.- M .: Nauka, 2000- ... machines (PEOM) that organizations roboti. M .: Information-...

If the company chooses or sells offline on trading platforms without a name of goods, we provide a range of services, and if you want to demonstrate them to buyers, showing the exact characteristics, if you want to know what you are doing - the same for you. Tse allow customers to look at specific goods, or apply their services and remember their preparation.

If you sell goods online and specialize in this, if you want a client to visit your site, I can choose, order, pay and receive goods by delivery, then the Internet-showcase will be a soft and easy selling tool. So the site will not be stuck until the processing of applications and pay for the application. In such a mood, you will need not just a catalog, but a full-fledged online store.

Internet showcase or online store: what is the difference?

internet showcase

internet shop

The Internet-showcase was called to demonstrate and advertise the goods or the service and the brand as a whole. Koristuvach go to such a site with the method of choosing goods from a wide assortment, marveling at the sights of their work, finding out factual information about the new and requesting goods, or I’m going to serve. Internet showcase is created as an informational business site similar in its characteristics to a corporate one. Win represents the company's products, demonstrates a wide variety, but does not have direct sales.

Іnternet-shop natsіleny leading rank on bezposerednіy sales of goods. Vіdvіduvach go to such a site with us to buy or buy goods online. І on site є functionality purchase and sale (for example: online payment service for additional input of credit card data). The online store works as a self-sufficient service, for the help of which you can choose, pay and take delivery of the goods. It's not just a website, it's a tool for doing business. For an online store, it is necessary to securely connect with a server to transfer confidential data.

Rozrobka іnternet-windows is also cheaper, lower folded іnternet-shop, zavdyaki v_dsutnostі functional elements for sale.

Creation of an Internet showcase

Create an Internet-showcase, zdaєtsya, do not put up hardships - just create cards of goods or illustrative work with descriptions. But on the other hand, if you have hundreds of product names and skin needs, create relevant explanations, improve search engine optimization, create design for a rich store site - such a task becomes important for an independent vikonnannya.

Therefore, the SEOSKY company will provide you with a professional ID before the opening of the Internet window.

The creation of the site is based on the fact that you fill in a small questionnaire (brief) in which you describe the specifics of your business and those that you represent your site. On the basis of the brief, we establish the goals and objectives of the project, generate ideas and options for the design and functionality of the future site.

Stages of SEOSKY robots and facsimiles:

• Creation of the layout, design and functional modules.
• Development of the structure and prototypes of all sides of the site. The sorting of the catalog, the grouping of goods in a new one, the functions of third-party systems are being confirmed (for example, the ability to order goods from 1C, to take notifications to e-mail or to send calls from the site).
• Otrimannya your kudos for the plan of distribution and the addition of elements to the service with benefits.
• Designer drawing of all elements of the site and creation of content in visual texts, product cards and photographs.
• Technical setting site. The more functions and products in the online store, the more customization.
• Filled with goods and content, setting up indexing in search engine systems, testing the site.

Internet showcase is ready! Now it is no longer necessary to stick your site for SEO help or contextual advertising.

Set up an online storefront in SEOSKY

Lock up the creation of the Internet-showcase at the fakhivtsiv of the expansion and installation of the sites, no matter how foldable. The SEOSKY company has already created over 200 successful business websites. We offer our services at reasonable prices.

On the basis of the variant of the expansion of the Internet-windows, such factors will be included, such as the choice of CMS (content management system), the choice of hosting, the richness of the site, the search filter and others. Behind your bajanny mi dodamo so be it add-on modules.

Discuss all the details of the engagement with our fahivtsy.

Write to us, and we will contact you!

Internet-windows (web-windows)

The next option for organizing retail trade on the Internet is a web showcase.

On the sides of the Internet window, information about the company, catalogs of products (services), price lists for them and an application form are posted.

In the Internet-windows you can publish the company's news, supplementary information about the company's products, please, look at it analytically, etc. Such a site, in harmony with the traditional ones, provides more real-time information about goods and services.

Among the Internet-showcases you can see the following:

static web-showcase based on original HTML-files;

dynamic internet-showcase with the display of information and data base.

The order of participation in the electronic trade row, the price of the least display solution, the Internet-showcase on the front of the trade row does not provide a complete sales cycle, including interactive procedures for signing up for accounts, accepting payment, clearing an appointment, etc.

The principle of the work of the Internet-showcase of foundations on the collection of forward applications from the next ones. Following this principle, for example, there are websites that specialize in the sale of commodities of fringed drink (such, for example, as objects of art). The main problem for the seller lies in the need to guarantee the potential client the right to speak on the back of the discussion minds. The buyer, on the other hand, risks taking back the goods, either for the service of the zapіznennyam (otherwise, do not take it off).

A noteworthy feature of this business model is the development of the process of buying and selling in the kilka stages. On the spot, the seller picks up the application, then asks the postal manager for the term and thinks up the voucher, pіslya іnformuє about ce potencіynih klієntіv (as a rule, for additional e-mail) і nareshtі, in timesі їх згоди will ensure the delivery of the goods.

From the point of view of sellers, the Internet-showcase and the Internet-shop differ significantly. Internet-showcase is inexpensive for trading companies, but there may be a small amount of money:

Some shortcomings of online storefronts (1):

1) does not allow automating trading from a real warehouse;

2) do not allow the speed of the staff of the sales companies and their operational counters.

Shortcomings of online storefronts (2):

3) daily flexibility in the management of trade processes and the organization of marketing campaigns.

All inquiries of buyers in the online store should not be in automated system oobroki zamovlen, like in the electronic store, and before the manager's sale. Dali business processes of the Internet-windows repeat the business processes of the traditional retail trade business. In this period, the possibility of a real change in the level of operating costs, the profitability of a web store is little affected by the profitability of the main methods of conducting trade. The main feature of the work of this form of Internet commerce - the processes of interaction between the web window and the internal business process of the company are created manually by managers (in the figure of the Slide, it is shown by double arrows).

Processes for processing transactions on the internet storefront

The processes of processing transactions for an online store

In this way, the Internet showcase is only a tool for making a purchase, an interface for interacting with it and conducting marketing calls.

Let's now understand the functions of the online store

Automation of trade becomes viable only with the growth of її scales. Until recently, as long as a small number of spivrobitniks manage to manage the manual processing of buyers, especially since the number of buyers is small, it is easier for merchants to organize trade via the Internet on the basis of an Internet store. Ale for firms, if they conduct hundreds of transactions a day, it is not pleasant.

Nabіlsh Complex, I want І folded in Real_izatsії, System Intternet-Torgіvlі - Інтерторта на хосто хоплю ві инені бізнентеров proofits of shopping pіdprintship: Vibіr Products, decorated Deputy, Conducted by Vikonnya, Vikonnya Vikonnya Zamennye, and at once services - delivery for help of a measure of electronic communications.

Advantages to the online store in parallel with the online storefront in that buyers can request personalized services, a discount system, and also - write down invoices for arranging delivery costs, type of payment and insurance, tax payments. In addition, the buyer can take away information about the passage of his appointment. The adoption of this model in electronic commerce allows you to significantly change the stock of goods in warehouses and, in this way, take significant savings on the windows in the cities with offline shopping malls. Shards of purchases in the online store are processed automatically, the manager is no longer a necessary guide when servicing a purchase, and this task is a total control of the robotic system.

Within the framework of trading in online stores, as a rule, the principle of personalization, foundations on profiling technologies - a systematic collection and analysis of statistical information about purchasers.

According to this principle, the virtual trader ensures the appearance of buying perevag. The client is encouraged to focus on a new package of services and a set of goods, accumulative discounts, etc.

The online store is a viable trading company, the necessary additional control and management of all the processes of Internet trading and various marketing campaigns (trade and stock, warehouse, advertising campaigns, organization of sales, etc.). For the creation of an online store, it will take a lot of one-time spending in pairs with a web storefront, but with a significant turnover, the Internet store will appear more profitable.

The online store includes the following main components (1):

Internet-showcase - front-office, stashed on a web server and secured with a virtual cat;

Payment acceptance system.

The online store includes the following main components (2):

The system of appearance and control of vikonannya zamovlen;

Back-office, information systems of any kind of integration with front-office systems.

Online store of appointments for the viscons of the upcoming tasks (1):

Online Help for Buyers;

Registration of purchasers.

Online store of appointments for the upcoming appointments (2):

Nadannya _interface to the database of these goods that are sold (at the look of the catalog, price list);

A robot with an electronic cat ("vyzkom") is a purchase.

Online store of appointments for the upcoming appointments (3):

Registration of a request with a choice of payment method, delivery, insurance and voucher;

Reservation of goods in warehouse.

Carrying out repayments (when choosing electronic payment methods) or control of payment (when choosing traditional forms of repayments);

Formation of applications for the delivery of goods to buyers and issuance of supporting documents;

Buyer's gift of koshtіv vіdstezhennya vykonannya zamovlenya;

Delivery of goods;

Selection and analysis of various marketing information;

Security of special information of buyers;

Automatic exchange of information with the back-office of the company.

Showcase for an online store is displayed on an Internet server and is a website with an active site. So, the online store is guilty of the mother of the postal link information system companies, wines are hosted either on the corporate server in the local enterprise, or on the remote server with a permanent communication channel. necessity new automation business processes of the company are highly dependent on the back-office process management system. Tsya system is responsible for ensuring automatic monitoring of all activities related to sales, warehouse operations, the mother of internal mechanisms for monitoring emergency situations, etc.

At the extreme level, there is a minimum of software and hardware components necessary for the functioning of an online store, including:

Software and hardware components of the online store, include (1):

Web server (rozpodіlyaє nadhodya s Іnternet zapis, viroblyaє razmezhuvannya access to іnformatsії);

Software and hardware components for an online store, include (2):

Add-on server (controls the trading system robot, business logic for the online store).

Software and hardware components for an online store, including (3):

DBMS server (safeguards the storage and processing of data about products, customers, accounts, etc.).

Payment systems are connected to this complex, and in some cases, delivery systems. For integration with the company's business processes, an electronic data transfer gateway is organized between the online store and the company's internal automation system (document management system, ERP system, etc.).

Іstotno vіdrіznyає one kind of one variant of motivating online stores vikoristovuvan business model:

Business models for encouraging online stores (1):

online store (traditional trading day).

Models for business and encourage online stores (2):

the mix of offline business with online (if an online store is created on the basis of a viable real trade structure).

Shops of a different type lead without a doubt. In this way, symbiosis gives new opportunities to both types of business:

The online store is related to the delivery of goods from the іsnuyuchoї merezhі rozdrіbnih magazinіv, vіn can pronounce the option of withdrawing the goods to the returned store, to the vіdmіnu vіd of a purely online store for a new one there are no problems when the goods are returned;

Offline buyers can first get acquainted with the product range and characteristics on the site, and then come to the nearest real store.

For availability of commodity stocks in online stores, you can apply to:

Yakі pratsyyut for contracts with postal workers (dutnіst skіlki-nebud znachny vlasnyh commodities stocks).

And so on -

Ті, hto may be in control of the warehouse state (availability of commodity stocks).

The model of work for contracts with suppliers is based on the electronic mediation of virtual trade between distributors and distributors of goods and retail customers.

Greater benefits, lower for offline competitors, prices are explained by the daily allowance for the provision of a house (rent), the cost and establishment of trade premises and warehouses and a low level of allowance for staff.

This business model immediately gained popularity, it just became obvious that, being easy-going, it does not secure strategic competitive advantages. In other words, if a lot of online stores enter the market of electronic commerce with unknown earlier (or few) names and a standard assortment, then the seller cannot be impressed, but the number of buyers must be chosen for the delivery of goods themselves.

The second type of online stores is those who have a warehouse and inventory.

You can also organize (internet-pidrozdil) an offline trade and service company or a manufacturing company. The scheme of interaction between the seller and the buyer in this case may not be different from the scheme of the first model. Retail is only better in that in which case the store operates with goods from the warehouse, and not from the warehouse of the postal worker, and, therefore, less fallow foreign officials. This model is not so easy to copy by competitors, as in the past, oskolki vymagaє capital gains on the folding of the warehouse system and commodity stocks.

The development of electronic commerce is not obligatory to bring up to the total increase in the number of buyers and the turnover of the trade enterprise as a whole. Often this is called "cannibalization" of the market, i.e., an online store that starts competing with offline affiliates of the company and increases turnover by way of converting its customers.

The first interactive element of the interface, which sticks to the koristuvach, is the catalog of goods, which displays the product range of the online store.

The catalog looks like a tree-like structure, basic elements such as product types and specific products (the same analogy with file structure data in OS Windows Explorer). When a bear is pressed on a group, it will burst out, tearing up the black ribs of this group. On the remaining level of the skin group, specific types of skin types are represented. When buying a buyer, you can look at the image of the product and its report characteristics.

The number of places placed in the catalog of information, the structure of the appearance and the possibility of a quick search is rich, which is why the success of an online store is called. In the catalog itself, all information about the product is available to the potential client, as it is the fault of the world to compensate for the presence of real insights and the sales assistant.

3D technologies can play a significant role in catalosis, as they give the opportunity to look around, look at the eye from the sides, look inside, etc.

However, using 3D technologies is moving up to the capabilities of the client's computer.

For the safekeeping of a quick search, it is necessary to inform the victors, the system of search is automated, which works according to the parameters specified by the client: the name of the product, the required characteristics of the cost, the maximum price, etc.

In this world, the structure of the product catalog is embedded in the structure of the site. Razmіschennya goods zgіdno z accepted in galuzі tovarnoї klasifіkatsії not garantuє zruchnostі shuku for klієntіv. For example, when compiling a product catalog of a perfume shop, it is not enough for a perfume shop to list brands of brands: name some retailers, but you can’t say good ones (for example, aldehydes). Therefore, when expanding the catalog, it is necessary to verify the formation of the buyer's statement about the classification of goods in the category of the group.

The process of making a purchase in an online store consists of 2 stages:

Vibіr product (poshuk, otrimannya report ї іnformacії about the product, putting yoga in the box);

Registration of a booking (choose the form of payment and delivery).

Just like the process of buying breaks, for example, coristuvachevy terminovo vіdpravitysya on the right, the online store remembers the current mill of the yoga cat. When you come to the store, the purchase will be in the bag before the selected product. Fallow in the policy of the administration of the store, the hour of collecting data about the cats of the buyers in the store can be trivalid (up to a decade).

Іsnuє kіlka types koshikіv. The standard basket can be divided into the main and additional ones.

The buyer helps all the goods in the additional bag, and at the time of registration of the order, he decides which one should be transferred to the main box and pay, and which should be left in the additional box until the next visit to the store.

Krіm tsgogo, іsnuє understand the cat is typical, or typical zamovlennya. The need for such a cat is blamed on the occasion of regular buyers by the current buyer of the same batch of goods.

The buyer is shaped like a cat and deafened її typical. You can change the wines. A leather buyer can create for himself a sufficient number of such koshikiv. The most efficient selection of a typical basket with a wide range of purchased batches of goods.

The second type of cat is a corporate cat for corporate partners. Vaughn wins to automate the supply of great geographically diverse enterprises.

The corporate capital will be based on the capital of other structural lines (vіddіlіv, offices, branches, etc.) of one enterprise, the vrahovuє limiti vtrachannya koshtіv on the supply of various structural lines, the exchange of financial resources of the enterprise.

Having formed the cat, the client submits the "Vikonati zamovlennya" command, choosing at any time for the new form of payment and delivery.

It is important for the warehouse in connection with the purchase and the store - registration, in which the buyer informs the store of the data necessary for:

1) identification (name, password);

2) direct purchase order (PIB, addresses, telephone, email addresses, etc.).

Nadalі assigned іnformatsija vykoristovuєtsya at all vzaєmodіyah purchase shop - buyers do not have to identify yourself. Under the hour of registration, the online store ensures the security of special information about the purchase, while transmitting data by secure channels, for example, by the SSL protocol.

Registration - neobov'yazkova umova vіdvіduvannya online store. At the same hour, there are a number of advances. First of all, the registration allows the buyers to secure the status of your pledge, save a cat for future purchases. In another way, there is no need to specify the necessary data for your purchase (addresses for the delivery of goods, legal details of the organization, etc.). The registration allows, depending on the circumstances of a particular purchase, to personalize the service: give personalized information, form prices for the improvement of individual discounts, keep a history of an appointment, etc.

Data about the purchase and the size of the cat should be sent to managers in the back office of the online store. Software security the back-office includes a database of information about themselves, which was added to their accounts, a database of clients with their credit history, an automated warehouse and accounting system, supplements for top managers and the client-banking part of the system. d.

The application process starts from the moment the application is made and to avenge the next steps:

Application details (1):

Reservation of goods at the warehouse;

Payment (in the online mode, the accounts are paid automatically, in the offline mode, the accounts for payment are registered and then the fact of the receipt of the funds is confirmed).

Application details (2):

Issuing documents for the delivery of goods.

Software security for an online store automatically forms, signs an electronic digital signature store and send the client the bills, for the same wine you can pay and take the goods in the store for the duration of the singing hour. An electronic account in such a look is a substitution for payment. Online stores allow you to pay send by order, By plastic cards, electronic pennies, great bank transfer abo get_vkoy (when vikoristann_ kur'єrskoї delivery abo when otrimann_ goods in an offline store). After notification about the payment made by the trading system, a request is formed for the delivery service. The buyer can online receive information about the passage of the purchase.

Let's take a look at the advantages and shortcomings of the main ways to pay for goods in online stores.

Advantages and shortfalls in payment for goods in online stores (1):

1. Payment to the courier. Payment is due at the time of transferring the goods to the curator.

Advantages of this method:

Warranty for the goods (buyer) and pennies (seller);

Possibility to reconsider the goods (and completeness) in the same time and turn it on the bag, having considered the purchase;

Possibility to take advice of the courier.

This way is one of the simplest, most important and most efficient.

Nedolіki tsgogo way: znachnі vtrati kursku service, especially in sales for mezhі mіsta, and the impossibility of providing a high level of service and resale services.

Advantages and shortfalls in payment for goods in online stores (2):

2. Payment and withdrawal earlier than ordered goods in the store.

This method of payment, due to reliability, is not affected by anything in the case of a simple purchase in an offline store. The buyer, having placed an order in the online store, indicate the brush, in which of the real stores in the company you want to take it out and after the completion of the inserted line, the goods are bought in the recognized store.

Advantages for the purchase tі w, scho і in the first turn, plus:

Surprised at the store, the buyer can make whiskers about the superiority of the selling company;

The process of buying in a traditional store is familiar to everyone;

Daily problems of a psychological nature, typical for chicken delivery - buyers are wary before the appearance of unknown people in their donkey;

Shodo is easy to guarantee high rіven service and pre-sale services.

Nedolіk for a purchase - it is necessary to go to the store for a purchase. Nedolik for an online seller is a necessity for a real store. Similar, as a rule, only online stores, organized on the basis of offline trade enterprises, can allow themselves.

Advantages and shortfalls in payment for goods in online stores (3):

3. Overlays of payment. After the completion of the purchase, the goods are hung up by the buyer. Payment is due in postal delivery, Bezposeredno with otrimanny

advantages:

Nі geographical obmezheniya;

Vіdnosno low varіst delivery.

shortfalls:

The impossibility of prior knowledge of the goods (vmіst mail order you can reconsider only after paying for the purchase);

Necessity of delivery (goods may be shipped during transportation);

Significant hour of delivery (the most of all possible options).

Advantages and shortfalls in payment for goods in online stores (4):

4. Payment by bank order. After placing an order for buyers, a bank account is set up, which can be paid through the cash desk to any bank (for private companies) or from a bank account (for organizations). The method is convenient for organizations. for physical individuals This way of buying is not so easy - you need to go to the bank to pay, and then check the goods. For this variant, all the shortfalls of the rozrahunka are characteristic.

Advantages and shortfalls in payment for goods in online stores (5):

5. Payment for an additional plastic card. To complete the payment, the buyer must enter the details of the plastic card in a special screen form and take note of the debited account to confirm that the payment has been completed.

The advantage is the simplicity of the payment process. Nedolik - a low level of security of payment transactions.

Advantages and shortfalls in payment for goods in online stores (6):

6. Payment of electronic pennies, electronic cheques.

In order to speed up using this payment method, you need to install a digital coin (electronic coin) on your computer and connect to the system of electronic pennies.

Benefits of this method:

High step of safety;

Simplicity and efficiency of the payment process.

Disadvantages of the method:

Necessity of creation of gamantsya with electronic pennies;

It is possible to pay, connected with the payment of the services of payment systems.

The Danish method is ideal for those who often make purchases on the Internet, and are hopeless and safe.

After requesting and mutually freezing data about purchasing activity enter the system. The process of work with the buyer is constantly collected and analyzed marketing information. Vlasnik of the virtual store, providing the same information about the introduction of the website, may be subject to its marketing policy.

Creation of basic warehouses (commodity catalog, archiving, e-mail), which will ensure the implementation of business processes, the online store will cover a number of additional informational distributions.

Whatever online store needs to be distributed:

General information about the store;

About the specifics of the product range;

The form of a swedish search for a consumer product (through the great popularity of the form for a search, you can find it on the main page);

Assistance in navigation and shopping;

New to the target market;

Vіdpovіdі on typіvі vіdkaznja (FAQ i "kontsektnі іdkazniki").

It is important to pay attention to the distribution of "Help", this daytime is the reason for making a lot of purchases. Due to Andersen Consulting's achievements, close to 25% of buyers do not stop buying due to a lack of information about the product (service). 62% of buyers asked for food: "Would you like to buy goods and services from the side of online stores?" Another 58% (it was possible to give a number of options) said what they need to choose a color, rosemary, quantity, etc.

Vіdomo, scho robiti vіdvіduvany store on the base information portal more simply, less organize the popular new distribution in the online store. Therefore, online stores try to find their own information partner. The store has goods and pennies, the new site has an audience and information. The pooling of these resources gives a good economic result.

The structure of the site is not limited by refurbished divisions. Thanks to the achievements of JUPITER COMMUNICATIONS, 24% of the online stores of vicorist were distributed by "Hiti" (wine "Leaders of sales", "Best goods" and etc.). Tse allows you to increase sales. It's no secret that a huge thought is strongly poured into a person, especially if they are in doubt.

Spektry zastosuvannya web-windows

Web showcase is an inexpensive form of organizing retail trade. Vaughn allows you to secure the process of mutual cooperation, slowing down the processing of applications. Real_zac_ya farther deliveries to goods zd_ysnyuєtsya traditional ways.

Forms of organization of retail trade, founded on the Internet, may be different. The most effective ones are, of course, online stores, but, in some ways, dotally victorious web-windows.

A lot of businesses that are engaged in manufacturing and selling original products cannot standardize their goods and services. For example, you can create art, original objects for decorating interiors, constructions that allow for the creation of individual designs and forms, and manual robots and others. In some way, stinks can create Internet windows, which will help inform the saps about the company's ability. In addition, the web-vіtrini can win with pіdєmstva, scho volodіyut more great, і postіyno mіnlivih assortment of goods, which can be represented by tіlki cіl'ovimi groups. Otherwise, such a showcase can serve as a representative function, reflecting the headlines of the company's activity.

In general, web-windows can be victorious and entrepreneurial, as they cannot afford sufficient capital for the organization of a full-fledged online store, or other types of electronic systems, which ensure the production of products in automatic mode.

On the sides of the web-window, you can add information that informs about the company's activity, its advantages and features, the product catalog and the price list up to a new one, and stinks can also be mentioned brown colors, Statutes, which allow the spouses to receive more recognition of goods. In addition, the stench can contain in itself an analytical look, a thought of experts and fahivtsiv, side opinions and propositions and other fundamental aspects. Obov'yazkovoy umovoy in robots with web windows є the presence of a special application form, zapovnyuyuchi spozhivach can vyslovit their bazhannya in the commodities or services.

Obviously, the Internet-showcase does not allow the creation of a new sales cycle, and it cannot ensure the completion of interactive procedures, such as the registration of the account, the completion of the registration, the acceptance of payment and other processes. However, the web showcase allows you to collect applications and in the meantime win them over. The organization of such a form of trade is inconceivably cheaper, you see. However, spozhivachі can be put with a singing distrust to the possibility of a lucrative and timely engagement, the seller is guilty of thinking over and securing the guarantee.

Such a form of business model can be on the verge of commencing in a sprat of stages. The application is analyzed in order, then coordination is carried out with the post-employees, then the minds of the buyer are satisfied, and only after that the proposal is made.

In a relationship with an online store, a web showcase may be low. It doesn’t allow automating the process of trading in the warehouse, doesn’t allow staff to speed up and change operations, doesn’t work in management, and doesn’t interfere with the organization and conduct of effective marketing campaigns and other entrances for promotion. All requests in the form of support should go to the company's managers, and not to the system of automatic processing of the request.

In fact, the web showcase is the most important tool that allows you to get buyers, as well as won manual interface to interact with them. In general, the processes are little affected by traditional methods of retail trade. However, the web showcase secures the main meta - the global presence of the seller on the market, the Internet.

Such a way of organizing trade can win and individual production, as it does not lead to sufficient capital, to fill the warehouse with goods. They can act as intermediaries between buyers and post-employees, with some kind of partnership alliances. They can accept, process an appointment, give the helpers an expansion of information about the status and transfer of goods, and take on the function of a delivery coordinator.

Trade and technological processes - the chain of trade (commercial) and technological processes, the method of bringing commodities to the minimum with the least vitrates of practice in an hour.

The main models of organization of retail trade on the Internet in the fallow period at the level of automation of trade and technological processes are: Internet showcase; vending machine and automatic store (or Internet trading system - TIS).

Internet showcaseє a website on the Internet, where information about the acquisition and sale of goods is posted. Everything that you can learn, - take away information (more or less reports and relevant) about goods and services.

The practical greed of such a showcase is entirely obvious, the costs for such a creation and administration can be low, or else not trade, but rather a variety of advertising. I have a solution for the integration with the business process of trading firms. In order to make the purchase possible, the potential buyer is first to blame for the Internet-window, and later to go through the usual buying cycle: a call or a visit to the company, payment, etc. too late.

vending machine The cream of quiet functions, like the creation of an Internet showcase, you can accept the request, and then transfer it online or in batch mode to the manager. Further processing of the zamovlennya zdiisnyuєtsya for the company's best scheme. Principova vіdmіnnіst vіd іnternet-vіtrini polagaє that scho for the purchase і rahunki to pay for the zamovlennogo goods vypisuyutsya without the participation of people. On the vіdmіnu vіd іnternet vitrini the vending machine zdіysnyuє real torgіvlyu і according to spіvvіdnoshnіn vytrat vіdljaє vyglyadє іn the best for enterprises with a small flow of buyers.

automatic storeє the most difficult, complex and foldable solutions. Vіn not only write the rahunki, but also give the bones for the prayer. At the time of the online wiki payment system vіn accept payments and form applications for the delivery of goods to purchases. The reservations are processed automatically, the goods are reserved in the warehouse, the surpluses are corrected, and other necessary operations are carried out.

Automated store is a fully functional virtual sales service that performs robotic operations with a manager for the assistance of automatic software merchandising. The number of vikonuvannyh funktsіy includes so, like demonstrating the product, nadannya secondary information, Technical support of clients, folding and processing of orders, receipt of invoices, transfer of penny payments, confirmation of the optimal method of delivery and in. In this situation, the presence of people is also obov'yazkovo, prote here vin zdijsnyu is only just a total control over the work of the entire system.

Golovna umova pobudovi effectively cost-effective TIS - integration of trade, oblіkovoї, warehousing, accounting systems in the middle of the company with the systems of conducting Internet trading.

Іtotnoy vіdminnіstyu from the point of view of the purchase may be the first model in conjunction with the fact that it is possible to issue an order for the goods without intermediary on the site. Two the rest of the decisions look in the sufficient world the same way. It is due to the fact that the buyer can rightly follow the appropriate design, and that the Internet catalog, the navigation system and the system of registration are required. Therefore, insulting these options can be combined with the common name of an online store, which is an automated system that works on the basis of the basics of electronic commerce and implements service and commercial functions that power stores with traditional forms of service.

As soon as the buyer starts to make out the purchase, the wines are changed in advance to the online store in pairing with the online storefront. Advantages of qi are manifested in the fact that buyers can request a greater system of discounts, accept orders, and immediately write accounts for arranging delivery costs and insurance and insurance. In addition, you can help a real warehouse and take information about the passage of your appointment.

From the point of view of the sellers, there are three decisions to be made significantly. Internet showcase is inexpensive for trading companies, but:

• Internet-showcase allows you to organize only trade for a project, make trade from a real warehouse practically impossible;
• window display does not apply sellers' screenings to state mornings and operational screenings;
• Internet-showcase is an irreversible solution from the point of view of management and lack of a gnuchka from the point of view of the organization of marketing campaigns;
• the image of the company, yaka vіdkrila i pіdtremuyuchoї simple іnternet-showcase, zavzhd hіrshe, nizh vіd kompanії scho organized іnternet-trade for the help of a fully functional online store;
• the organization of a retail Internet trade for an additional showcase is ineffective for a trading company and often unprofitable on the right.

An online store is the most powerful trading company (especially for medium-sized businesses), if you want to actually manage the entire process of online trading and various marketing campaigns, trade in inquiries, warehouses, change the number of sales managers and so on. - the store will need more one-time windows at the window display, but the stench will be more efficient, the shards of the online store will be more profitable, the lower window display.

Іsnuє kіlka opportunities for the creation of an online store.

1. Renting a store in the electronic trading range. Found and simple option, so as more technical power take on the trade row manager.

E-commerce row - essentially an electronic department store or an electronic supermarket, widely expanded in economically developed countries. The stench unite independent sellers for help on the Internet on one trading floor. Leather seller, registrations in the electronic trading range, placing a catalog of their products in the system. Let's add all product offerings to a single catalog of the shopping mall.

The main options for the participation of the seller in the electronic trading range:

• adding a price list to the catalog of price lists in the shopping mall;
• placement of the side of the new online store in the system, to which the incoming purchases are redirected;
• renting a song thematic distribution for the catalogue.
• 2. Purchase of ready-made software for an online store. Fallow in terms of functional features, the solutions of stench are vicorated for small and medium projects. The main nedolіk - obmezhenі posobnosti doopratsyuvannya vіdpovіdno up to a specific deputy.
• 3. Reconciliation of distribution from a specialized company. One of the most frequently used options for great projects with non-standard powers. Zastosovuvati tsey variant for the creation of a great store, integrated with an expanded back-office, not enough. In such situations, call the retailer to modernize the finished solution.
• 4. Development of solutions by powerful forces. The most folding and stained method. It only works out in that moment, because the company can have all the necessary resources for the development software products(Staff of programmers, fakhivtsiv from testing, fakhivtsiv from patent law, strong service technical support and etc.). The development of powerful solutions is often zastosovuetsya by great companies or holdings, to the warehouse of which include a few online stores.

In order to open an online store, following the three remaining options, you can do one of two ways.

• 1. Installing the server in the local enterprise. This option is the most expensive and foldable at the Vikonan. For this implementation, the following components are required: server not possessed; server software; vysokoshvidkіsny channel zv'yazku; pobudova security systems.
• 2. Placement of the store on the server of the Internet provider. The software for the online store is deployed on the provider's server (the server is rented or the disk space of the server is rented). Qia service is called hosting.

In what direction:

• in the capacity of the vicorist channel, there is an Internet provider channel, which can provide more swedish access purchasers to the online store;
• Managers of a trading company can manage the store by a remote rank from their office.

This is the cheapest option, because in this case you don’t need special server equipment and a high-speed channel, and also the service charges for the store are reduced. However, the current functionality and the functionality of the store, the efficiency of the processing of the lock change.

in the minds I will become online trading in Russia is the most attractive looking vending machine model. This option, with modest witrats, allow you to evaluate the promotion of goods and services, start a campaign for advertising and promotion of an online store. At the same time, with a great number of constructions and infrastructure developments, an automatic store is played. Internet-showcase - tse zasіb advertising, not trade, and look at it as a solution for an online store is not enough.