Advertising on the receipt page at the gate. Other contextual advertising on the receipt page

The company "Center of Printing" offers you services from applying monochrome and multi-color advertising on the reverse side of the receipt line for cash registers, ATMs, POS terminals. Large text or images inform your clients about the activities of the business, their services and contacts, discounts and promotions. Stitch width – 57 mm, length of stitch – 19 meters, multi-colored thread – up to 5 colors, number of rolls – 240 pieces. We will support your advertising on checks for 1 week.

Methodi friend

To apply multiple colors (up to 5 bright colors) to the check line, we use the vicorist method of flexography or raster graphics using frozen flexoforms (drums). This method is suitable for large circulations. With the monochrome method, the thermal transfer printer is used. The pressure is created by the solidification of the farbuing ribbon. The preparation of bundt forms takes 1 piece, the finished layout takes up to 10 working days (including delays with a deputy).

Advantages:

• By placing advertising on the back of the page, you spend money on wasted materials;
• Addressed distribution: advertising of the enterprise is addressed to a specific purchaser of the product;
• More views - more people (especially during family shopping times) save receipts to keep track of their expenses, the text of the advertisement is easy to read

Scope of Wikoristanny: supermarkets with a great volume of goods, great hemstone stores of electronics, consumer electronics, cosmetics, sporting goods, clothes and clothes.

Yak zamoviti

To place your hand on the check page, you need to check the layout. Our designers can create this for you. We have other information about the prepared layout of the deputy manager. For this type you will need to specify colors on the PANTONE or CMYK panel. When displaying flexoforms on another color scheme, the color scheme may differ slightly from the PC shown on the screen.

Price label sells clear cash line for cash registers and receipt lines for payment terminals, ATMs, receipt printers wholesale and in bulk.
And also applies to making agreements other advertising on the receipt page with a minimum circulation of 300 videos.

We want to get ahead, on the cash register market, most of the strips are sold out of waste (less winding on the roller). Ale does not mean that you will replay. The price reflects the number of meters of winding.

Types of check lines:

• Receipt page with advertising stamp

Dovzhina winding the rollers can be like that - on the deal!

Thermal tape (thermochemical check stitch)

Thermal tape is a single-ball check stitch, which has a thermoactive coating, the width of which is usually 57-80 mm, and in some cases 44 mm. Also, the thermal stitch can cut the thickness of the paper base - from 48 to 55 g/m2.

Stitching for cash registers is one of the most expensive materials in demand. Every cash register technology cannot do without such valuable material as a receipt, which is necessary for every store. It’s really important to buy a cash register promptly.

On a receipt page of this type, the image is formed by a layer of temperature on a heat-sensitive coating. In order to immediately inform the operator about the need to replace the roller, apply a red colored dark black on the remaining 1.5 meters of the thermal stitch.

Types of check lines for cash registers, ATMs, checking:

• one-ball;
• dvosharova;
• thermal stitch;
• offset stitch.
• Rollers for Chergoy (taloni) systems

Order of prices for a check line without a hand:

• Kasova stitch (offset) 4.30 adv.
• Kasova stitch (thermal) width 80 views 51.72 RUR
• Kasova stitch (thermal) width 57 views 13.26 r.
• Kasova stitch (thermal), art.76x30, art.108, price 41.91 rub.
• Strichka Kasova, 76 offset Tue 12 Art. 70 Vid 12.30 adv.
• Kasova stitch (thermal) width 44 views 17.92 UAH.

One-ball check stitch

Single-ball check stitch is produced in different widths: 37, 40, 44, 57, 69, 76 mm. Receipt stitch rolls can also be cut to fit the inner diameter of the sleeve (12mm and 18mm) and the outer diameter (54 to 70mm).

Please note that the width and diameter of the cash register line are selected strictly according to the technical parameters of the leather specific model of the cash register. On the remaining 5 meters of the receipt line, red wax is applied so that the printer can promptly notify you that the checkout machine has completed.

Bagatosharova (dvosharova) check stitch

The multi-ball check line differs from other types of cash lines in that there are two balls at a time. Here are the names. The bottom ball of the line is prepared from a paper that is self-copying. Therefore, if information is applied to the upper ball, it is duplicated on the lower one. The upper part of the line is given to the buyer, and the lower part is taken away from the cash register. Bagatosharova cash stitch in our company website is prepared with a width of 44, 55, 57, 69, 76, 80 mm and a diameter of 54 to 70 mm. The internal diameter of the bushing is only available in one option – 12 mm.

It is important that with us you can connect a multi-ball check line with one or two active balls. We sell a white check stitch and a colored one with a seal.

The lines from the thermal paper will become stiff:

• at cash registers (kasakh km)
• at ATMs
• Equaring (other payments when paying with a bank card)
• at payment terminals
• parking machines
• for Chergoy keruvannya systems.

Check line for ATMs

At ATMs, wrap the receipt string around the sleeve. During a cash transaction such as a penny transaction, the ATM displays a check to the client with all the necessary information about the payment. The check line for ATMs can vary depending on size and thickness.

Other advertising on the receipt page on the reverse side for 200 rolls.

The same is possible in our company. The reverse side of the cash register line is set up like a platform for placing the bank's logo, emblem or any kind of advertising. The receipt line for the ATM can be colored. Moreover, it allows the application of color images of up to 4 colors. This type of page design allows you to gain the respect of the client, becomes a noticeable attribute of a particular bank and encourages potential clients to become loyal to its service. The video with advertising is saved without sleep and vlogs in boxes for up to 2 days!

Minimum circulation: 5000 videos(2200 to 7000 depending on the size).

Ordering a flexoform for 1 color – 15,000-17,600 rubles, two colors – 19,500-23,000 rubles. Price for a roller with a seal 57mm*40 (30 meters) - 38 rub. roller, 80 * 80 (54 meters) - 59 rub. roll.

Term 3-4 tizhny druk 1-2 colors. The term for preparing a layout for the design of advertising on receipts: 1-2 days.

As soon as the check line is complete, then the technical assembly of the ATM as a whole, as well as the one installed in the new Drukarsky building, will be stored. As a page from Wikonan and Yakisnogo Paper, you will need to provide a more trivial term for the ATM service. A friend of advertising on the check page on the gateway is going as an additional servant.

Typical dimensions of thermal stitch:

• Check stitch 37 x 60 mm
• Check stitch 44 x 60 mm
• Receipt stitch 44 x 30 mm thermal
• Receipt stitch 44 x 40 mm thermal
• Check stitch 55 x 80 mm thermal
• Receipt stitch 57 x 30 mm thermal
• Receipt stitch 57 x 40 mm thermal
• Receipt stitch 57 x 80 mm thermal
• Check stitch 57 x 150 mm thermal
• Check stitch 69 x 60 mm
• Receipt stitches 76 x 60 mm
• Check stitch 80 x 60 mm thermal
• Check stitch 80 x 80 mm thermal
• Check stitch 80 x 120 mm thermal
• Check stitch 80 x 150 mm thermal
• Check stitch 80 x 180 mm thermal
• A check stitch with a width of 80mm is wound 120m with a sleeve size of 25mm.
• Receipt line with multi-colored side with roller size 80*12*80

Check line for equaring (verifone, ingenico)

Thermal tapes are universal and suitable for PinPads: verifone vx520, vx510, vx670, vx675, vx680, vx820, Ingenico ICT220, Ingenico IWL220 and other models. For the head, select a stitch by size and it is especially important for such devices to require small windings (stitch retraction).

Ticket rollers for warehouse control systems

We sell rollers of checks reeled in 1000, 2000 and 3000 checks, which is also suitable for Q-matic dryer bathing systems.

We accept requests for thermal rollers for electronic drawers (coupons on thermal strips), for various types of parking machines, and bank terminals.

Special thermal rollers for electronic drawing have the necessary black marks for the photo sensor of the druk system, as well as transverse perforation of the coupons for easy winding, and direct winding of the stitch on the sleeve. Our company Price Label can issue a strip of coupons from a thermal paper at market prices. You can wash the prepared rollers with thermal paper with a thickness of both standard 55 g/m2 and thicker coupons 70 g/m2.

Also, in systems with auto-winding, it is possible to install the primary thermal stitch with high winding.

Size the thermal paper for the electronic drawer:

• 60x100x25 Q-matic
• 57x100x25
• 57x100x12
• 60x100x25
• 60x100x12 thermo
• 80x80x25
• 60x80x25
• 82.5x150x25
• 82.5x120x25

Thermal paper rolls for ATMs and payment terminals

The standard roller width is 80mm, and the winding diameter can be from 80 to 250mm, the standard bushing diameter is 18mm or 25mm. A capable friend of advertising on the fold of the check line.

Dimensions of rollers for ATMs and terminals:

• 80x120x12
• 80x120x25
• 80x130x18 thermo in the middle
• 80x140x25
• 80x150x12
• 80x150x25
• 80x180x12
• 80x180x18
• 80x180x25
• 80x200x18
• 80x200x25
• 80x210x18 thermoball in the middle

How to choose the right cash line size

The type of cash register that is suitable for your device depends on the instructions in the technical documents that are delivered to the cash register, fiscal registrar or receipt printer.

Quite often, check line distributors don’t care about winding it on a roller and selling it for less money. Stars may give you a lower price.

NOTE:

• Thermal stitching with a width of 57 mm, the widest in Russia, is used on 80% of all stand-alone cash registers.
• Cash register machines such as Mercury 180 cannot accommodate a roll wider than 45 mm.
• Casual thermal stitching with a width of 57 mm fits on the KKM: Mercury 115 Mercury 130 Mercury 180 AMC 100 Elwes-Micro.

To obtain additional information about the price and exact aspects of the service, please check with your representative ІНКР.

ІНКР company offers the service of applying a full-color and single-color (without piston) hand on the receipt line.

A check, being a fiscal document, conveys the fact of a purchase or service, thus concluding its role as a carrier of information. This type of advertising is a type of advertising where you provide your clients and buyers with a variety of information (texts, pictures, photos) about the activities of your company or store, about services, what is being carried out, promotions and discounts: logos, product images ів, coupons with discounts.

• The advertisement has been verified for an hour. A consistent practice has been formed for the use of receipt (cash) lines as an effective means of advertising in incoming retail trade. Of course, it is certain that people simply throw away the check without looking at anything – even if it’s a white line, they can’t check anything. Well, in this case, the check has become an original bright novelty, which attracts respect!
• The strongest advantages of other types of advertising have been identified. Advertising on the receipt page (cash register, terminal) has a targeted distribution, the most effective, but at the same time expensive type of advertising, as well as a massive expansion of cashless leaflets, newspapers, which are apparently cheap. Display advertising on the cash page as a means of distributing original leaflets to a large audience without large expenses. Estimate how much 600,000 leaflets can cost and a monthly salary for 20 people hired to distribute them, and everything will become clear. All necessary information (telephone numbers, addresses, terms, details, etc.) is placed on the check page of the cash register and taken with you.
• Competitive advantages are achieved by introducing a new marketing tool, which gives you an advantage over competing companies. You, as an advertiser, promptly and massively inform the target audience about new products, early sales and other promotions, about the opening of new stores, the relocation of old ones, etc.
• Low efficiency of advertising placement. The information, posted on the cash page, is the most effective type of advertising compared to traditional expensive media. The value of one contact with a representative of the target audience in a retail outlet ranges from 7 to 10 kopecks. The success of this type of advertising is guaranteed, which can be taken into account. You will know exactly how many times your advertising reached the hands of clients

Povnokolyorova Your friends on the check page may be pleased with a variety of creative ideas.

We appreciate your respect. Prices basic, the end result lies in the filling: the complexity of the design, the obviousness of graphic elements in the color, the necessary parts to each other. To clarify the full range, please contact our managers for contact numbers. We would like to help you in the future.

Basic versatility of a hand in position depending on the size and number of pieces

We are proposing to the deputy three options for advertising on the receipt page:

• spreading out the advertising module on the third skin check that breaks through,
• spreading out the advertising module on every other check that is breaking through
• expansion of the advertising module on all checks that are being made.

Ticket Com was founded in 1998 in France. The company places multi-color advertising on the reverse of the receipt line (on receipts) in supermarkets and hypermarkets.

After 19 years of growth, Ticket Com's network consists of 135 franchisees, which reach over 1,000 distributors in France (Auchan, Carrefour, Geant) and in 24 other countries around the world, and since the beginning of 2012 in Russia ii (measures Magnit, Intersection, OKAY and others). Ticket Com produces over 5 million rolls of check strips quickly.

Ticket Com Franchising Proposition

Introductory contribution: from 200,000 to 400,000 rubles
Royalty: 8% of turnover
Lump sum contribution: for 200,000 - 400,000 rubles

• the ability to work within federal limits and in compliance with existing agreements (Magnit, Perekrestya, OKAY limits).
• distance learning – video course lasting 14 years
• new associates from business from A to Z
• access to the Intranet system, the ability to vikorize the central site
• The Bitrix24 CRM system has been adjusted
• creation of layouts at our design studio
• benefit channel for delivering ready-made receipts with advertising at the best price
• good support for all foods related to the development of your business

Other direct payments: 50,000 - 100,000 rubles

Werecats for the first cleaning, once there is a sufficient number of clients, no stink is needed.

Until February 28, 2019, you can choose one of three packages to start a franchising model in your locality.

Three packages are offered:

• "NEW" package:
  agreement for one river, exclusive rights to the place, value of 100 thousand rubles!
• "SALES" package:
  agreement for three years, exclusive rights to the place, value of 130 thousand rubles!
• Package "MAISTER":
  agreement for five years, exclusive rights to the place, the first edition of a check line (for an amount of up to 100 thousand rubles) for three months included in the franchise, amounting to 200 thousand rubles!

send a question

• Starting investments:

  200,000 ₽

Today and tomorrow.

The main purpose of the receipt line is that it plays the role of a fiscal document that is placed in the hands of the consumer, as a way of confirming the fact of purchase and addition of goods (services). The check line is used in: cash registers, ATMs, POS terminals and other control and treatment devices, which belong to a single group of technical devices called cash register machines (CCM). The receipt line that is installed in the “KKM” is a paper roller (or thermal paper) on one side of which, in addition to the manual device installed in the “KKM”, information about the purchase is applied in the form of: text, numbers and pseudograph elements. iki. Receipt stitch rollers are available in single-ball and multi-ball types, and in addition, they can be cut according to their width and diameter. The list of parameters is regulated by technical experts (“TU”), which are determined by the check line manufacturer that produces the finished product.

If the front part of a cash receipt is placed under the placement of fiscal information, its reverse side is not processed. Therefore, it is a logical idea to use the gateway as a natural advertising space.

Before nutrition there are advertising modules.

And what is the sum of the advertising space for cash register receipts, how do they make their way through this border of supermarkets? It doesn’t matter to take care of it. For example, the Moscow mezzanine “Somiy Continent” spends nearly 100,000 rollers 76 mm wide and 15 meters long. Tobto. The underground area of ​​the checks, which are to be broken through, becomes 0.076x15x100000 = 114000 sq. m. per month. It is clear that such a cyclopean design of a 114-meter-long and eight-kilometer-long tower, if created, would impress with its appearance no less than the inhabitant. Ale and advertiser, only with his own virtuosity. However, it is necessary to understand that the entire advertising space is not represented by a single structure and appears fragmentarily, and a number of advertising modules are placed on the back, directly proportional to the receipt of the buyer's receipt.

There is no special printer in the cash register, which inserts advertising modules on the gate side immediately at the moment of drawing the check itself, so there is a need to deliver cash register rollers with front-advertising advertising to the stores on the gate side. sides. If the end of the check has not been transferred, some of the advertising modules will be spent on the receipt line. Based on the diameter of the Drukarsky versat and the operational concept of the “average cash receipt”, it was decided to determine the optimal height of the advertising modules in such a way that the final advertiser was presented with three options for placing his advertising. On each third, another or all the checks that make their way into the margins. The likelihood of advertizing module destruction with such placement becomes 6-8%, 4-5% and close to 2% of their total quantity, which is very pleasant.

“The audience is right next to her.”

Who can run my advertisement? - the advertiser asks casually. This food, however, comes down to any advertising wear and the receipt line is not to blame. Of course, advertising on the gate of the check page is carried out by an associate who is profiting from the services of the organization in which the control cash check is punched. As we see border structures or hypermarkets, it is not a problem to recognize the relevant marketing department, showing the audience for the month and the typical virtuousness of the cat buyer. Based on this, you can target the core audience (that is, the number of shoppers who make purchases in a store more than once per month), and provide the advertiser with information about those people who are connected How to get more advertising. Another important moment. We are talking about those advertising that fights on the back of a cash receipt. Right now there was a lot of gossip about whether Kintsev’s friend would be able to see her? As practice has shown, food is not “as scary” as it can be from the start. In truth, buyers simply do not take away a lot of cash receipts. Cash receipts without advertising on the back. When checks with advertising on the back begin to be sold, the number of checks that are lost at the cashier drops sharply. It explains the cost of being friendly to a miracle (how many times we have been warned that buyers simply twirled an unusual cash receipt in their hands, looking at a new item in amazement) and practical steps that need to be taken in order to attract the respect of the buyer to the buyer. Yes advertising. Zokrema, when posted between supermarkets, checkout lines with advertising on the gate with a kerivnitstvoy border, the mind is formed so that the cashiers see the receipt for the purchase with advertising modules on top. It is necessary to understand the economics of the whole process in order to understand why it is easy for the mind to fall into line. On the right is that the border gets a blank check line for its own money, and the advertising agency (RA) delivers the check line with advertising to the border. It is necessary to save money on such a continuous measure (more than half a hundred dollars are spent on “RA”), the measure is objectively focused in this way and saves money by introducing internal instructions for the cashier iv, which regulate the rules for issuing a purchase receipt. As practice shows, the cashier, having checked himself once, always sees the buyer’s check with an advertisement on the side. I’ll just make one more point. One day, during the period, the commercials for the check line with advertising ended and a new check line (dummy) was installed in the cash register. Tsikavo was on guard as the cashiers presented the check to the buyers with the back side facing up, although this side of the check was empty.

In another step, due to the respect of the buyer, stickers and stickers were introduced at the checkout area, which inform about those on the back of the receipt “what is it”. The stickers were of a different type, but mostly emblazoned with the slogan that “good luck under the check.”

Over the years, as cash register receipts with advertising on the back become increasingly popular, people without any action to stimulate their respect begin to lose their respect for their advertising on their own.

In the paragraph, we focused on respect for the boundaries of supermarkets. Prote, you can’t forget that “KKM” is not a bad place to be victorized. The extremely wide field of activity of “RA” is given to ATMs. As a rule, banks appreciate placing their official advertisements on the back of ATM receipt lines. Therefore, for RA, the bank itself plays the role of advertiser. At supermarkets, you can advertise products that are already visible within that network (in which case the advertiser is the product supplier) as well as the services of third-party companies.

This advertising is extremely popular in small places, and supermarkets are profiting from the respect of residents from high purchasing power. For this type of advertising, the advertiser may ask that the advertisement of his service or product will be shown to a specific audience (for this type, obviously, because this audience is needed by him).

Of particular interest is the placement of information about bonus programs and discounts that you can quickly receive after presenting a cash receipt with advertising. This situation opens up the prospects for victorious advertising on the check page, as a marketing tool, which, if used correctly, can achieve even hostile results (obviously, a billboard, a companion cannot be used to withdraw a bonus, and a cash receipt with advertising on the back, in full for such a role.

At the same time, we will look at a number of practical applications with an audience, behind the help of this advertising medium (only practical applications that have proven themselves well will be pointed out).

The effect of advertising on the check page is like a lottery ticket. Our colleagues from the city of Petrozavodsk have become victorious about this opportunity. On the back of the receipt page there were advertising modules like coupons, which stated the rules of the lottery. To participate in the lottery, in the appropriate field of the coupon, the buyer was asked to enter his nickname, passport number and cash receipt number (written by the buyer on the front side). Half of the deposited coupon (also a fragment of the check) was deposited at the counter, where the check was made on the day of the drawing. The other half of the check (with its number on the front side) was lost from the buyer, and was the “key” (identifier) ​​of the coupon owner. It should be noted that for greater protection against the evil of unsuspecting lottery participants, the “background lining” of the original configuration was removed at the gate. When the coupon is filled in with half of the check, the little ones rise again.

It should be noted that the main mental part in the action was the buyer’s presence of the undamaged field of the lottery coupon, which was covered on the collar side of the receipt. The height of the coupon field was chosen in such a way that only 20-24% of buyers who had accumulated over 15 product items were able to withdraw the entire coupon and take part in the lottery.

Obviously, the sponsor of this action was the company that advertised this project.

No less noteworthy is another project, which was initiated as part of the marketing of the Moscow hypermarket. On the gate side of the check line, at regular intervals, the inscription “GIFT” was written. Those buyers who have collected a check with an undamaged writing (which has not been lost on the tear line) are unlikely to go to the “prize table” and withdraw the gift upon presentation of the check.

Before speaking, in order to avoid the repeated withdrawal of a prize cash receipt, the checks were “cancelled” with a stamp to the hypermarket “Gift withdrawn.” Such actions were considered necessary to save the buyer's cash receipt in the meantime, because in the end, there is no need to submit a check for direct payments, as a fiscal document that confirms the purchaser's right to return of purchases (div. “Law on Spoilers”) And as a guarantee against failure, if the buyer wants to withdraw the gift again for a bad check.

Our colleagues from Barnaul also went further. The buyer, having received a cash receipt with the word “LOttery” written on the back, was asked to fill out the form, in which the buyer entered: P.I.B, ​​passport number and contact phone number, and in the “LOttery” field entered the serial number of the participant, which was assigned here . at the table where the coupons were deposited (the number was assigned by the girl-controller, who entered the check number in a special journal, and the clerk informed the participant of that number). After this, the buyer has filled out a short form with food, which requires immediate attention to the rigor of service in the range of goods that are being sold. The main prize of the lottery was a car, and the other prizes were discount cards, which are available to buyers of the next day, if the buyer filled out an additional form (food was analyzed, which is the main concern of food delivery service organizations at home y). Following the results of a monthly survey, the network sold 24,549 discount cards, and the show, held at the main supermarket on the day of the drawing of the main prize, initiated a surge in live activity, which led to a total increase in merchandise turnover of 8.2%. The second part of the promotion was based on the circulation of the cash page with lottery modules that will be held on the back. The main prize will be given by the VAZ dealer, on a barter basis, in exchange for advertising of the dealer during the period of the promotion. In this case, the advertisers were supermarket chains and a car dealer. The campaign was planned and initiated by an advertising agency.

Strictly speaking, the lottery also offered a number of other prizes, including discount cards for a supermarket.

As you can see, a check line with an advertisement on the back gives the advertiser an extremely wide choice of options when choosing a method of action. At the same time, advertising agencies face an incredibly broad prospect in the development of new and effective methods of promoting goods, based on a new advertising medium.

As you may note, in the first part of the article we talked about placing advertisements on the back of the check line. Let's now take a look at how advertising on the receipt page is developing.

Please note that other “KKM” machines, which do not have the ability to apply color-coded advertising modules to the receipt line, do not have the ability to use the other “KKM” head to apply advertising information to the front side of a cash register receipt. It’s possible to just stand like this. As you remember, at the checkout area, the barcode of the product is read using an additional IR scanner. The data that is read is entered into the “KKM” memory and duplicated along the adjacent data bus on the statistics server, the supermarket. Rational is the onset of the vital system. At the time of reading the barcode, the purchase data is found not only in the "KKM", but also in the innovation server, which is called the advertising server - "RS". “RS” analyzes the warehouse and quality of the products being purchased, and also takes into account such factors as: the hour of purchase, the quality of the buyer’s cat, etc. At the moment when the cashier presses “Enter” to distribute the check, “PC”, based on the received data, selects from the database of advertising advertisements, selecting them in such a way that most fully satisfies the buyer’s profile and his needs. After this, “RS” forwards the selected advertising information to “KKM”. Advertising information can be displayed using the KKM printer head: above the fields of product items; under them; or it is duplicated both above and below.

Let's look at some basic examples and options for advertising related products.

The cat's buyer has a lot of dairy products. “Reasonably”, “RS” places on the buyer’s check an advertisement for a related product, for example, any stove.

If the cat is likely to buy beer, the system reacts by advertising crackers and other products that are traditionally associated with this product.

Prote, advertising of related products alone will not exhaust the system’s capabilities. Since the skin barcode of the product is confirmed by its text decoding, it becomes possible to apply not just system-corrected advertising modules, but contextual advertising modules. Tobto. Such modules are associated with the type of product that is being purchased. Let's bring such a butt. The advertiser is faced with the task of pushing a product of the singing product group. For example, olives. This system is given a command to apply an advertising module that advertises the advertiser’s brand of olives to all cash register receipts to contain information about the purchase of products of this group (olives, olives, etc.). Similarly, you can find other products and (or) goods.

Yakshcho “RA” MAY DOGOVIR about the pinkishness of such a kind of advertisements is not the same, but with the Merekhom supermarkets (before the speech, not Ovnyazkovo pinky in the same MISTI “Headquarters-Kvartiroy” agency), Mozliva Globalіzai Tsyogo to the project. The point is this: “RA” gives the advertiser the ability to place advertising not only in one area, but also to reach a truly large audience of a wide range. Please, let's give it to a whole group of people. The best ones here are those who for such schemes do not require the front hand of advertising modules on the receipt page. Therefore, the effectiveness of advertising is significantly reduced. It’s the same thing that “at the touch of a button,” Mittevo advertising begins to appear on cash register receipts, so that all “KKM” logs into the system. Obviously, the savings in time and costs are due to the obvious effectiveness of such an approach.

The prote system is not only available. First of all, on receipts, instead of any advertisers (or keywords), you can place background and image advertising. For example, RA itself and advertisers need to communicate information about products and services to a wide audience. Otherwise, it becomes possible to conduct large-scale lotteries and advertising campaigns in the territory of the region, without the additional costs of printing printing materials (since the check itself is a fiscal document). Moreover, these promotions and lotteries will not require self-promotion, because Information about their implementation can be found in the literal meaning of the word “in the hands of” companions.

The introduction of such a system into practical operation does not represent serious technical difficulties, since all the infrastructure necessary for its functioning has already been created and is being developed everywhere in full measure.

Of course, it would be correct to note that contextual advertising on the receipt page became “similar” to our other outlet, in which the system is described, displayed information not on the cash register receipt, but on the video terminal, dispensing at the cash register zones i. An economic analysis has shown that, behind the main scheme, “RA” can invest costs for the installation and installation of these video terminals (do not forget that our colleagues have drawn up exclusive agreements with supermarkets for the placement of advertisements and for additional video terminals). When advertising is placed directly on the receipt page, there is no need to incur any expenses (not even one-time, but even more significant). Placing advertisements on the front side of a cash receipt increases the profitability of the receipt, which also increases the integrity of the receipt line. Prote, the increase in the profitability of the check line is usually 10 - 15%. RA's dividends from such advertising campaigns are significant. To be more precise, spend “RA” in direct proportion to the number of advertisers. Tobto. Since there are no advertisers, “RA” does not incur any expenses, since the cash receipt incurs a standard deposit. If the advertiser shows up, then more of the check will be paid off with his money.

Presented to your respect is a system for placing advertising on the check page, which is not only effective for its advertising essence, but also economical, allowing you to spend money on advertising placement, if any necessity. You won't be able to spend a single cent of the "RA" cash during those periods of time when the advertiser does it every day, and at the same time gives the advertiser the opportunity to spend their money directly by showing advertising to only those who really benefit from it.

Finally, I would like to say this. We believe that high technologies, combined with the already existing mechanisms of interaction with the audience, are gradually squeezing the market for traditional advertising media. This is for economic reasons, but also: you don’t need to design, create or install advertising structures; there is a need to replace the staff of specialized health workers; Your sales office becomes a “cyber office” with the help of computer networks, you can place advertising so that it is shown only to those who really need it.